SHREYA JAJADIYA

I'm Shreya, a creative strategist and brand storyteller based in North Carolina, currently studying Advertising and Public Relations at UNC Chapel Hill. My work spans full brand campaigns, paid media strategy, and PR writing, with experience ranging from a paid media internship managing six-figure ad spend to corporate communications work developed abroad at the University of Hong Kong. I move easily between the strategic and the creative: building campaigns grounded in data and audience insight, then writing the copy and concepts that bring them to life. What ties it all together is a drive to create work that's thoughtful, culturally aware, and genuinely resonates, whether it's a performance-driven ad, a press release, or a personal essay.